P. Diddythe famous American rap artist (formerly known as Puff Daddy) is looking for his next personal assistant. As is often the case for recruiters, P. Diddy is faced with massive inflows of applications. Nothing too unusual up to this point … but this time around, he decided to add a twist to the traditional recruitment process by placing his video job postingon the popular video broadcast site YouTube. Although unconventional, the essence is there: job description, required qualifications, selection process…
Interested candidates are to upload their video presentation on YouTube. So far, over 700 candidate videos have been uploaded! P. Diddy also simplified the selection process by having viewers determine who makes the shortlist. Once preselection is completed, all he has to do is pick the lucky one. A cleaver communication-recruitment operation in Web 2.0 mode…