The commute, a chance to rest

Contrary to common belief, time spent commuting to or from work is a positive experience for a majority of Canadians. According to a study published by the Toronto advertising agency Bensimon Byrne, 77% of commuters even report being in a better mood after their daily commute.


15.4 million Canadians travel to and from work every day, according to Statistics Canada (2011). The study, conducted by Bensimon Byrne with 1,500 people across the country, shows that 50% of commuters drive themselves, 25% use public transport, 14% are automobile passengers, 6% walk and 2% cycle. Among the sample studied, while it takes a third of commuters 30 minutes or more to arrive at their destination, two-thirds require less than 30 minutes.

Recharge during the commute

Far from being a stressful experience, the commute is mainly a chance for public transport users to relax, rest and plan their day.  Those who drive a car take advantage of the opportunity to plan and reflect on their day, and just have a good time. Also, three-quarters of commuters would prefer to be alone during their journey. Naturally, those who drive a vehicle find it easier to enjoy a quiet moment than public transport users do.

Activities marked by gender differences

The study did not find any distinction between what men and women do during their commuting time. However, the two sexes differ when it comes to the kinds of activities for which they interrupt their journey. While women tend to do so to run personal errands or shop in grocery stores or pharmacies, men prefer to go to sporting goods stores or alcohol retailers.

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