It’s never easy to lay off employees, but when you have to do it because your clients don’t pay their bills, it takes the cake!
SO NICE, a small Brussels-based advertising firm, has taken the bull by the horns: their clients have been asked to select which employees to fire. Some one hundred client companies received an e-mail enjoining them to face their responsibilities. The message included a link to a site, http://youchoosewefire.be/, where they could vote on which of the agency’s staff to fire.
The online contest generated enormous interest, much more than the initial target audience, since 17,500 people casted a vote on who to let go.
And. . . the story could have a happy ending. SO NICE may no longer have to fire anyone because some clients have started to pay their bills, and the firm has even attracted new business since putting up the website!
Source : Advertising Age