International Recruitment Specialist

Reporting to the Manager, International Strategic Enrolment (ISE), the International Recruitment Specialist will work as a member of the CI (ISE) unit with particular responsibility for the recruitment of, and follow-up related to, international student prospects originating from on-shore and on-campus activities.

Key objectives of this position will be to enhance the exposure of the Camosun College brand while introducing strategies and tactics to market to and attract engaged learners, while improving conversion rates of prospective students to the stage of enrollment. The International Recruitment Specialist will be responsible for representing Camosun College at recruitment events, educational fairs, seminars, and meetings, in targeted recruitment markets.

The International Recruitment Specialist will be responsible for coordinating and supervising key on-campus student activities including visiting delegations, educational programs, and school groups.

Note: this position entails periods of extensive independent travel to key recruitment markets as determined in the CI recruitment strategy.

B) REPORTING RELATIONSHIPS
• Reports to the Manager, International Strategic Enrolment

C) ESSENTIAL JOB FUNCTIONS
1. With the Manager develops new and effective strategies to market to and recruit international students to meet the established CI budget targets.
2. Conducts on-going evaluation and assessment of current international markets and emerging international markets. Makes recommendations to the Manager on recruitment opportunities and events.
3. As assigned by the Manager, focuses on a specific recruitment audience or market with targeted events, relationship-building activities, and direct marketing campaigns. Guide the unit's strategy for assigned markets and become the first point of contact on behalf of the team for targeted marketing audiences.
4. With the Manager supports the development of the annual plan for CI recruitment initiatives including identifying relevant international education recruitment fairs, high school visits, education consultant seminars and events, group recruitment tours, high school counsellor seminars and direct or online marketing campaigns based on the objectives of the marketing plan and the CI business plan.
5. With the Manager develops and implements the international recruitment strategies including the development of promotional materials; advertising campaigns; website and online marketing.
6. Represents Camosun College in international student recruitment activities. Advises students on Camosun programs, processes, and services accurately and responsibly.
7. Receives international student applications and other sensitive documentation and handles them in accordance with Canadian privacy laws until they can be processed by appropriate staff at Camosun College.
8. Oversees the tracking and required follow-up of international prospective student leads generated through recruitment activities through in-person or electronic communication and the use and management of the CRM system
9. Participates in relevant internal and external committees related to the international education recruitment sector.
10. Assists in building and maintaining strong relationships with international education consultants and international school contacts and provide them with orientations and training with respect to Camosun College programs and policies.
11. Coordinates on-campus and community information sessions, and other on-campus recruitment activities
12. Planning, communicating, and hosting visiting delegations from international partners.
13. With the CI Management Team, develops and manages budget for international recruitment activities

D) OTHER FUNCTIONS AND RESPONSIBILITIES
Performs other related duties as assigned.

1. Bachelor's Degree in a relevant field. Course work or professional development in cross-cultural communication and public relations.
2. Demonstrated success in student recruitment activities and online marketing activities in a variety of markets.
3. Eligibility and willingness to undertake extensive domestic and international travel.
4. A second language is an asset (particularly Japanese, Korean, Tagalog, or Vietnamese).
5. BC Driver's License
6. A valid passport

KNOWLEDGE, SKILLS AND ABILITIES
1. Excellent communicator in English, in writing and verbally. Articulate. Well-developed presentation skills for groups of up to 200 people.
2. Extensive knowledge of the Canadian post-secondary education system and how it relates to the systems of other countries.
3. Extensive knowledge of Immigration, Refugees and Citizenship Canada regulations and procedures related to Canadian study permits.
4. Excellent problem-solving and diplomacy skills. The ability to negotiate different cultures, environments, and situations quickly and with confidence.
5. Ability to travel independently in challenging settings for extended periods of time.
6. Demonstrated ability to build credible rapport with government and educational partners and consultants.
7. Demonstrated ability to research, evaluate and make recommendations on new marketing opportunities and tools.
8. Ability to network effectively and confidently with government and business leaders in a variety of settings and to represent the college in a positive manner.
9. Ability to work effectively as a member of a team with colleagues in a complex, busy department constantly undergoing growth and change.

As a member of the college community with responsibilities to enable the achievement of college-wide strategic objectives, the International Recruitment Specialist will demonstrate the three core and three leadership capabilities identified in the College's Capability Framework:

Focus on Students and Their Success (Core)
We all have a role to play in promoting and supporting students - directly or indirectly - contributing to their success, education and transition as they build their path to the future.

Cultural Alignment (Core)
Inclusion and respect align with Camosun's traditions of lifelong learning and positive, supportive experiences for all. We examine our individual and institutional cultures and, through indigenization, consider other ways of knowing (thinking), being (approaches), doing (acting), and relating.

Fostering and Nurturing Relationships (Core)
Fostering and nurturing relationships is at the core of everything we do. Successful workplace relationships take time to develop and include building trust, engagement and collaboration.

Address College Needs (Leadership)
In order to address college needs leaders recognize and respond to the complex, diverse and interdependent components. Leaders inspire others to work individually and collaboratively to achieve departmental/divisional, college and sectoral goals.

Enable Self & Others (Leadership)
To better serve students and the college to achieve success, leaders enable self and others to take responsibility and to participate in learning and development opportunities.

Create Time and Space (Leadership)
To be at our best and achieve organizational goals, we need both time and space. Time and space as a unitary concept promotes opportunities to listen, plan, think, create, innovate and develop relationships.