Performance Marketing Specialist
May 7 2024
Industries
Education, Training
Categories Productivity, Performance, Efficiency
Calgary, AB • Full time
If you believe the difference between a potential student and an applicant comes down to the right information at the right time and you can create memorable campaigns in unique ways, we want to meet you. SAIT's dynamic Marketing team leads the institutional Marketing and Recruitment Plan, manages brand, marketing and recruitment initiatives, and operates key digital marketing channels.
The Opportunity
Reporting to the Manager, Marketing and Recruitment, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition.
You are a trend-seeker, and more importantly, a trend-setter. Your campaigns are cutting-edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way.
You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement. You are patient when you need to be, and bold when the objectives require it.
The Role
- Recruitment Marketing - 90%
- Coordinate and appropriately resource internal and external creative partners in the campaign process
- Determine the channel, audience targeting or segmentation, density, and the creative concept/message and call to action for each campaign
- Monitor campaign metrics and respond as appropriate, including making adjustments mid-campaign
- Managing the content and creative components including working with other team members and/or vendors in production
- Stakeholder Services - 10%
- Collaborate with multiple client groups to source and verify content, build copy and creative
- Ensure project planning includes stakeholder input and considerations
- Provide real-time and milestone updates to stakeholders
- Support a client-centred approach in all aspects of the work we do, with a focus on transparency and inclusion.
Qualifications & Experience
- Degree or diploma in marketing, business or similar education
- Five years minimum directly related work experience in digital marketing including project coordination and managing approval processes
- Direct, hands-on experience in implementing and managing successful paid advertising campaigns including pay-per-click advertising on platforms such as Meta, TikTok, LinkedIn, Google, Programmatic Display and others
Knowledge & Skills
- Strong analytical skills to interpret data and translate it into actionable insights. Proficiency in tools like Google Analytics, Google Tag Manager and analytics dashboards is essential
- An adaptable mindset to adjust strategies based on evolving industry standards. Demonstrate an innovative and agile approach in testing new strategies
- A strong knowledge of SEO/SEM best practices, keyword research, and optimization strategies
- Digital Marketing Certificate from the Digital Marketing Institute (DMI) or equivalent certification considered an asset
- Project management and client services skills, collaborative team member, and able to manage multiple client projects and deliver on deadlines
- Organized and detail-oriented, able to maintain quality control and consistency in the look and feel of SAIT’s institutional campaigns
- Familiarity with CRMs, marketing automation, and email marketing is considered an asset
- Proficiency in Adobe Creative Suite is considered an asset
- Strong written and verbal communication skills, including copywriting, editing and proofing skills. Ability to present publicly to large and small audiences on marketing strategies, trends, and the work that we do
- Working-level skills with the Microsoft Office Suite
Job classification: INFORMATION OFFICER II - A5068
Salary range: $59,471.75 - $77,398.10
# of positions: 1
Hours Per Week: 36.25
Posting closing date: Open until position is filled
A flexible Hybrid work model can be offered for this role in accordance with SAIT guidelines.
About SAIT
SAIT is a global leader in applied education. Named one of Alberta’s Top Employers, we offer the chance to work with a purpose — preparing the next generation of industry leaders, entrepreneurs, advocates and explorers.
Building on our 100+ year history, we’re looking for innovative, bold and collaborative employees who embrace change and deliver world-class customer experiences. Your future starts now at SAIT.
Equity, diversity and inclusion (EDI) is essential to achieving SAIT’s vision to be a global leader in applied education. We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Learn more about EDI at SAIT.
At SAIT, we understand that experience comes in many forms. We’re dedicated to adding diverse perspectives to SAIT - so if your experience is close to what we’re looking for, please consider applying.
SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor.
BEWARE FALSE POSTINGS AND RECRUITING OFFERS
SAIT has been made aware of individuals or organizations posing as SAIT using false postings to attract job seekers and collect personal information. Please be aware that SAIT will never request sensitive personal information beyond what is required for an application.
Career opportunities at SAIT will always be posted on the SAIT career site and we encourage applicants to only apply directly through there. When your application is completed you will receive an email confirmation, if you did not receive one please check your junk mail or try applying through the SAIT career page again.
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