Recruitment & Engagement Specialist-African NS & Canadian Students

Job summary

Develop and execute recruitment plans to increase African Nova Scotian and Canadian student enrollment, particularly for the Nursing program. Build and maintain strategic partnerships with educational institutions, government departments, and community organizations.

Job details

EMPLOYMENT OPPORTUNITY Please ensure you upload your resume, attach a cover letter, list of references in the correct upload area. Any other documents required please add to Additional Documents. JOB DESCRIPTION PURPOSE: To develop and coordinate recruitment activities and strengthen strategic partnerships for Cape Breton University to help increase African Nova Scotian & Canadian student enrolment specifically in the Bachelor of Science, Nursing program. SPECIFIC RESPONSIBILITIES: Develop and manage the execution of an African Nova Scotian & Canadian enrolment plan. Develop and execute the operational recruitment plan for the direct from high school, mature and articulation partners markets. Work with Marketing Manager to develop a marketing strategy for African Nova Scotian and Canadian students. Oversee budget related to African Nova Scotian & Canadian Recruitment activity. Provide quality customer service to prospective students, their influencers, and the public. Explore, confirm, and co-ordinate relationship building activities with guidance counsellors, teachers, and administrators within Nova Scotia. Nurture relationships with prospective African Nova Scotian and Canadian students from the first point of contact through to enrolment ensuring a positive brand experience. Develop and maintain a positive relationship with the African Nova Scotian Organizations, and Centre for Education and Government Departments. Work closely with internal stakeholders, specifically the Student Development Officer for Students of African Descent and the Program Coordinator – African Nova Scotian Youth, to develop a strategic plan to attract and support students of African descent. Travel within the province of Nova Scotia to deliver recruitment presentations, attend education fairs and participate in other engagement activities. Work with alumni office to develop relationships with CBU alumni to assist with recruitment activities and alumni engagement. Undertake market research related to student recruitment. Analyze, understand, and apply current and historical enrolment data in combination with demographics to determine trends, forecast future opportunities and inform strategy development. Maintain a timely and accurate communication and reporting structure with the Manager of Canadian Recruitment. Work within the Customer Relationship Management System Recruit to nurture student leads. Utilize social media platforms (Facebook, Twitter, Instagram) to assist in the recruitment of African Nova Scotian & Canadian students and the promotion of CBU, while contributing to departmental social media groups, responding to inquiries as quickly as possible and supporting the execution of digital recruitment initiatives as assigned. Must uphold the University’s obligations to confidentiality and protection of personal information. Other related duties as required. REQUIRED QUALIFICATIONS Completion of an undergraduate degree or combination of education with experience (CBU graduate preferred). A minimum of five years working experience in a dynamic environment especially managing stakeholder relations, leading, and executing events and providing quality customer service and support. Experience in post-secondary education considered an asset. Must be historically connected to one of the 52 African communities in Nova Scotia. Excellent interpersonal and communication skills (oral and written). Excellent time management skills. Ability to work independently and in a team environment. Ability to relate and respond to diverse student populations. Ability to accommodate flexible work hours, including evenings and weekends, as necessary. Experience working in a Customer Service Management software considered an asset. This position is located in the HRM or Sydney, Nova Scotia Applications must be received by October 26th 2026. Press Apply on the top of page to submit your application. Cape Breton University is strongly committed to fostering diversity within our community. We welcome those who would contribute to the further diversification of our staff, our faculty and its scholarship including, but not limited to, women, visible minorities, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity. Please note that all qualified candidates are encouraged to apply but applications from Canadians and permanent residents will be given priority. CBU is committed to Equity, Diversity, and Inclusion (EDI) and applicants are encouraged to self-identity if they are part of a marginalised community, or have experience working with Indigenous communities. If we contact you for an interview and you are a person with a disability who requires technical aids or alternative arrangements, please let us know of these needs and how we can be of assistance. Cape Breton University Human Resources Dept. HumanResouces@cbu.ca 1250 Grand Lake Road, Sydney, NS B1M 1A2

What you’ll do

Develop and execute recruitment plans to increase African Nova Scotian and Canadian student enrollment, particularly for the Nursing program. Build and maintain strategic partnerships with educational institutions, government departments, and community organizations.

Requirements

Requires an undergraduate degree and a minimum of five years of experience in a dynamic environment managing stakeholder relations and events. Candidates must be historically connected to one of the 52 African communities in Nova Scotia.

Listed skills

• Stakeholder Management · Preferred
• Customer service · Preferred
• Data analysis · Preferred
• Communication · Preferred
• Time management · Preferred
• Relationship Building · Preferred
• Reporting · Preferred
• Project Coordination · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Stakeholder management
• Event planning
• Customer service
• Strategic planning
• Market research
• Data analysis
• Communication
• Time management
• Social media management
• Relationship building
• Public speaking
• CRM software
• Reporting
• Project coordination
• Presentations
• Stakeholder Communications
• Relationship Building
• Strategic Partnership
• Customer Relationship Management
• Customer Service
• Time Management
• Marketing Strategies
• Strategic Planning
• Confidentiality
• Market Research
• Social Media
• Strategy Development
• Marketing Management
• Demography
• Disabilities
• Student Development
• Recruitment Planning
• Articulation
• Customer Service Management
• Student Recruitment

Job areas

• Education
• Human Resources
• Customer Service & Support
• Marketing
• Social Services
• Engagement Specialist
• Recruiter (General)
• Personnel and Careers Professionals
• Human Resources Specialists

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