Performance Marketer (Remote Friendly)

October 19 2021
Industries IT: Software
Categories HR, Training, Marketing, Communications, Public Relations, Productivity, Performance, Efficiency
Saskatoon, SK • Remote

At 7shifts, we’re building a team and product that will help change the restaurant industry for the better, one shift at a time.


We believe that starts from the inside-out. Our Values—Be radically candid, Embrace new challenges, Act like an owner, Make every experience an 11, and Solve with simplicity (otherwise known as BEAMS)—are the bedrock of our team member experience. Those values are also what drive our customer experience, and are a big reason why we’re trusted by more than 500,000 restaurant pros around the world.


The restaurant industry in particular has been severely impacted by the pandemic, and the adoption of technology has become essential to the industry’s survival. 7shifts has supported restaurants with team management tools through the pandemic, and have seen record growth as a company as the industry steadily recovers. When every dollar counts in the face of reopening, restaurants across North America are turning to partners like 7shifts to help emerge stronger from the pandemic. We are scaling fast and adding hundreds of new customers every month.


As a Performance Marketer, you will help optimize, scale and manage paid marketing initiatives, with a strong emphasis on paid search. This position requires previous experience in optimizing performance marketing initiatives and an eagerness to learn and grow. The ideal candidate will be a data-driven and creative thinker. As part of the growing Demand Generation team at 7shifts, you will be working with the latest technologies and be empowered to grow and succeed in your role


The position can be based in New York, Saskatoon or Toronto, and is remote-friendly. We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply.

Key Responsibilities:

  • Build, manage, and optimize paid search advertising campaigns in order to achieve lead and monthly revenue targets
  • Manage and pace large paid media budget across multiple channels
  • Research new keywords and audiences to help scale marketing efforts, improve efficiency, and generate incremental leads
  • Perform competitive analysis and build strategies to better position 7shifts in the market
  • Collaborate with the content and design teams to ensure campaigns are following best-practices and remain up-to-date with creatives and product-market-fit
  • Troubleshoot performance and technical issues with campaigns, landing pages, and ad platforms
  • Run A/B testing experiments in order to improve various creative elements across all marketing channels and assets

What you have:

  • 2+ years of experience managing paid search advertising campaigns (Google and Bing)
  • Strong understanding of how to use tools like Google Analytics and Google/Bing Ads editor
  • Proficiency in Excel/Google Sheets for reporting and performing bulk updates to ad campaigns
  • Experience building reports, visualizing data using tools such as Google Analytics, Tableau, and Excel/Google Sheets, as well as the ability to analyze data and trends, to generate actionable insights
  • Familiarity with CRM and MA tools such as Salesforce/Pardot
  • Exceptional communication skills – both written and verbal – and a track record of putting them to work
  • Passion for digital marketing and stays up-to-date on latest industry news and trends
  • Problem-solving mentality with a strong attention to detail
  • Creative mindset to evaluate ad performance and maintaining creative best practices
  • A degree or diploma in Marketing through University, College, and/or any credible learning institution

It’d be cooler if you had:

  • Experience managing other digital marketing channels such as paid social (i.e. Facebook), software marketplaces (i.e. Capterra), and/or affiliate marketing (i.e. Shareasale)
  • Previous working experience in restaurant, technology, and/or SaaS industries
  • Certifications in Google, Facebook, and/or Salesforce


About 7shifts

7shifts is a cloud-based team management platform designed for the restaurant industry. We help restaurateurs – from independent establishments to large franchises – by making it easy for them to properly schedule their staff, streamline team communications, and reduce labor costs. Since our founding in 2014, we have scaled rapidly to become the leading team management solution for restaurants.


Our Response to COVID-19

Our team is fully supported in working remotely. We have protocols in place for those who wish to work out of our Saskatoon, Toronto, or Hoboken New Jersey offices. When it’s safe to do so, Shifties will be able to work where they work best, whether that’s fully remote, or working from the office on a hybrid basis or fully in-office.


Our People and Culture team has transitioned the recruitment, hiring, and onboarding processes to be fully virtual. We’ve added dozens of Shifties to the team since then.


While working remotely challenges our team’s connected and activity-loving nature, we’ve been able to create virtual opportunities for fun and social connection.

Perks:

  • Centrally located offices in Saskatoon, Toronto, and Hoboken for those who want to work in-person with their team
  • Remote friendly for those who want to work from home (whether it be preference or pandemic related)
  • In-person (post pandemic) or virtual annual staff retreat
  • Stock options (equity) in a VC-backed startup
  • Benefits coverage from the start
  • Unlimited vacation
  • Parental leave program
  • Continuous professional development budget
  • A culture that values authenticity, trust, curiosity, and diversity of thought


We thank you for your interest in joining the 7shifts team! While we welcome all applicants, only those who are selected for an interview will be contacted.

Apply now!

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