Alec Brownstein, an experienced copywriter, found an original way of attracting the attention of top advertising firms. Starting from the principle that everyone likes googling themselves, he associated Google AdWords to those of creative directors whose work he particularly admired.
Mr. Brownstein bought Google ad words for the five names, which produced a personalized message as the top search result each time one of them was googled: “Googling yourself is a lot of fun. Hiring me is fun, too,” along with a link to his website
The whole operation cost $6, an investment that really paid off, because he landed four job interviews and accepted a job offer with Young & Rubicam in New York.